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Baytown, TX - 1994. It all started after Martha took over Baytown Motors, an auto body shop hidden behind a Realty office that survived off a contract with a Baytown car dealership...until the dealership cancelled their contract. Needing an eye-catching landmark for her shop to attract new customers, Martha refurbished an old Mustang II - painted it a bright "raspberry" color, somewhere between hot pink and purple, and planted wildflowers inside it. The day after she put the Mustang out in the parking lot, the City's Office of Enforcement was inundated with complaints about the Mustang, that it was a violation of the Junk Car Ordinance, a new ordinance in place to help beautify the City and get rid of the blight of junk cars sitting out in people's yards. 
 
Who is out to get Martha? A disgruntled customer, an unhappy employee, a competitor...all of the above? Throw in Martha’s angsty teenage son, and her estranged ex and Martha finds herself struggling to survive in the center of a legal circus that's dividing her town and putting her livelihood at risk.
 

Mustang Martha (originally titled Martha's Mustang) is inspired by true events and will be the second feature for Producer/Writer/Director Jenny Waldo. Like Jenny's feature directorial debut, Acid Test, it's a female-centered rebellion movie set in the 90s and steeped in the current events of the time. Instead of an 18 year-old coming of age, Martha is a 40 year-old single mother, a woman in the man's world of auto body repair, who faces discrimination by her customers and even co-workers and whose junkyard artwork and no-nonsense attitude get her into trouble. It's a fun ensemble with broad appeal, full of quirky characters from a city that's more small town where everyone knows your business.
 
WE ARE SO EXCITED TO BRING THIS PROJECT TO LIFE!  Martha is alive and well, as are many of the real-life characters from our story. People of Baytown still remember the "purple planter" and the fight with City Hall. As a community story, we want the community to help tell it, so we are actively working with Baytown to shoot in spring 2026.

$500,000 = minimum amount we need to shoot Mustang Martha, focusing on paying our cast and crew. This is how we plan to fund it:

  • $37,500 = 7.5% Texas Tax Incentive Program
  • $12,500 = 2.5% “Heritage” project incentive
  • $50,000 = City of Houston incentive
  • $100,000 = Product Placement 
  • $30,000 = GRANTS
  • $270,000 = Private Donation & Corporate Sponsorship

SPONSORSHIP LEVEL PERKS:
All perks include lower-level perks

    • $500 – 11x17 of final poster, signed by director
    • $1000 – Hard copy of the script, signed by director & at least one cast member & a link to watch the final film
    • $5,000 – “Thank You” Credit in the final credits of the movie & an invitation to the cast & crew screening
    • $10,000 – Visit to set during production!
    • $50,000 – “Associate Producer” Credit in the final credits of the movie
    • $100,000 – “Executive Producer” Credit & ticket to the premiere
Through our fiscal sponsor, From the Heart Productions, your donation is TAX-DEDUCTIBLE!
 
The MORE you donate, the BIGGER the tax benefits! We are eternally grateful for any amount because it all helps and we also know that with inflation and coming out of the pandemic, times are hard. 
 
Want to give through PayPal instead? Click HERE!
 
You can also WRITE A CHECK! Please make the check out to From the Heart Productions and write in the MEMO line: Mustang Martha. 
 
Mail it and email us so we know to keep track of it!
ATTN: Shirley
From the Heart Productions
1013 Harbor Blvd. #53, Oxnard, CA  93035
 
You can also give in FREE ways: 
  • Spread the word - let your friends and family know about this project and ask them to donate
  • Share our posts on social media
  • Reach out with any contacts or connections that might help us accomplish our goals - help us tap into our 6 degrees of separation! We're looking for INDUSTRY PARTNERS excited to be part of this project:
    • Executive Producer
    • Sales Agent
    • Distributor
    • Corporate Sponsorship & Product Placement
We are also offering a 5% finders fee for anyone who directly connects us someone who donates! Please contact with any referrals: [email protected] 

Martha’s Mustang is a story of female empowerment, the power of community, and the juggle between work and family. I know with the end of the year, holidays, and the troubles going on worldwide there are a lot of stressors, so know that your donation is going toward something good and beautiful in this world!

 
 
Thank you so much!!
 
About Jenny Waldo (Producer/Writer/Director):
A producer, writer, and director, Jenny Waldo’s feature film directorial debut, Acid Test, adapted from her award-winning short, premiered at the Austin Film Festival and was nominated for the Texas Independent Film Award by the Houston Film Critics Society. Experienced in both documentary and scripted storytelling, past credits include associate-producing the indie feature The Preacher’s Daughter which sold to Lifetime and the Starz feature documentary The Cutting Edge: The Magic of Movie Editing among various shorts, documentary series, and music videos. Her second feature, Mustang Martha, is in development and was a Nicholl Fellowship Quarterfinalist and participant of several development labs including the Stowe Story Narrative Lab. A graduate of USC's School of Cinematic Arts with a MFA in Film Production, Jenny educates and advocates for upcoming filmmakers through her consulting, volunteer work, and as a faculty member of Houston Community College’s Filmmaking Program. Learn more at acidtestfilm.com and jennywaldo.com.
 
About Joy Willard (Producer): 

Joy Willard is a versatile entertainment producer with a rich background spanning acting, modeling, and various production roles. With over a decade of experience, her career has evolved from producing feature films to engaging in impactful advertising campaigns, showcasing her ability to thrive in diverse environments. Joy's passion for storytelling is matched only by her commitment to philanthropy and community building through media.

Her production credits include a wide range of projects, from feature films to high-profile advertising campaigns for clients such as Hewlett Packard Enterprise, Guinness, CDC, Comcast, Insperity, Nike, Nissan and USPS. Joy's roles have encompassed everything from project development and producer to casting director, demonstrating her multifaceted skill set and adaptability.

Joy is not only a producer in the entertainment industry but also an accomplished entrepreneur and consultant in the corporate arena. Her diverse professional journey has equipped her with a unique skill set that transcends the boundaries of entertainment, allowing her to bring innovative solutions and fresh perspectives to corporate projects. Joy leverages her extensive experience in media production to inform her consulting work, ensuring that her entrepreneurial pursuits are infused with creativity and strategic insight. This holistic approach enables her to reflect her multifaceted expertise in all her endeavors, creating impactful and engaging outcomes that resonate across both industries.

An advocate for social causes, Joy actively seeks to leverage her platform in the entertainment industry to foster positive change. She is dedicated to creating content that not only entertains but also uplifts and supports underrepresented communities. As an ambassador for growth, she is committed to fostering a spirit of empowerment and education for aspiring professionals in the entertainment industry.

Joy holds dual degrees in Creative Writing and Communications from Houston Baptist University, with prior studies in Psychology and Social Work at Baylor University. With a heart for philanthropy and a commitment to excellence, Joy Willard is poised to make a meaningful impact in the entertainment landscape.

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